BS For Business-Social Media

While the world of social media can prove to be challenging for small business owners especially as they are just beginning to utilize the various platforms to engage with their customers, developing an on-line presence is crucial to success in today’s business climate.

Digital Marketing Strategist with the marketing firm of Lawrence and Schiller Carly Hegstad says being consistent with the frequency of posting on social media is vital to attracting customers and keeping them.

Hegstad says today’s customers expect that businesses will engage with them through social media platforms such as Facebook and Twitter.

Hegstad spoke at Tuesday”s BS for Business session hosted by the Yankton Area Chamber of Commerce.