Big Hit Entertainment
Just days after K-pop girl group BLACKPINK set the record for most YouTube views in 24 hours for their song “Kill This Love,” the record was broken by a K-pop boy band…and we’re sure you can guess which one.
On Friday, BTS dropped the video for their Halsey collab “Boy With Luv,” and on Saturday, YouTube Music’s official Twitter account announced, “Yes, we’re still running the numbers, but we can confirm that #BoyWithLuv (ft. @Halsey) is now *officially* the most-viewed 24 hour debut in @YouTube history!!”
BLACKPINK scored just under 57 million views in 24 hours with “Kill This Love.” On Monday, YouTube announced that “Boy With Luv” had notched 74.6 million views in 24 hours, breaking the girls’ record easily. The streaming platform also announced that “Boy With Love” is also the fastest music video to hit 100 million views on YouTube — it did it in under 2 days.
Meanwhile, during Saturday Night Live — on which BTS performed — a commercial ran promoting the fact that Halsey and BTS will perform the song together for the first time on this year’s Billboard Music Awards. BTS is nominated in two categories at the ceremony, which will be hosted by Kelly Clarkson and air May 1 on NBC.
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