Holiday Shopping Season Preview

With the rise in on-line retail businesses in recent years consumers have more options for holiday shopping than ever before but there are indications that many shoppers prefer to spend their dollars at traditional brick and mortar retail outlets rather than on the internet.

Yankton Area Chamber of Commerce Executive Director Carmen Schramm says nationwide polling ahead of this year’s holiday shopping season is showing that a large majority of consumers are planning on spending their money at local retail businesses.

Schramm says through events such as Small Business Saturday shoppers are getting the message regarding the importance of supporting local businesses.

Schramm says for many small retailers, getting the word out on the goods and services they offer is a challenge.

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